JUJUBE

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!


Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Summering in the Hamptons? Classic, relaxed elegance fills the salty air. Breathe it all in! You’ll feel right at home in any country club with this grey and white striped beauty. No one needs to know about the bright flamingo print on the interior unless you tell them. Conservative on the outside with a party on the inside!

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!



Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Silver Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!


Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!


Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Summering in the Hamptons? Classic, relaxed elegance fills the salty air. Breathe it all in! You’ll feel right at home in any country club with this grey and white striped beauty. No one needs to know about the bright flamingo print on the interior unless you tell them. Conservative on the outside with a party on the inside!

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!



Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Silver Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Summering in the Hamptons? Classic, relaxed elegance fills the salty air. Breathe it all in! You’ll feel right at home in any country club with this grey and white striped beauty. No one needs to know about the bright flamingo print on the interior unless you tell them. Conservative on the outside with a party on the inside!

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!



Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Silver Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included...but would probably fit, if needed.



Full zip-down mommy pocket for super access.
Unique main zipper closure system makes for easy access.
Memory foam changing pad included ... nice 'n comfy, super cushy.
Picture pocket to keep photos handy when bragging to friends.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Structured bottom with luggage feet.
Color-coded tabs let you know which pocket is for which child.
Tote handles can be tucked away and hidden when not in use.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside, it's not just a big black hole in there.
Quiet Magnets ... Velcro's noisy. Yuck!
Machine Washable ... air dry.
Includes an adjustable removable shoulder strap.

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included...but would probably fit, if needed.

Full zip-down mommy pocket for super access.
Unique main zipper closure system makes for easy access.
Memory foam changing pad included ... nice 'n comfy, super cushy.
Picture pocket to keep photos handy when bragging to friends.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Structured bottom with luggage feet.
Color-coded tabs let you know which pocket is for which child.
Tote handles can be tucked away and hidden when not in use.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside, it's not just a big black hole in there.
Quiet Magnets ... Velcro's noisy. Yuck!
Machine Washable ... air dry.
Includes an adjustable removable shoulder strap.

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included...but would probably fit, if needed.



Full zip-down mommy pocket for super access.
Unique main zipper closure system makes for easy access.
Memory foam changing pad included ... nice 'n comfy, super cushy.
Picture pocket to keep photos handy when bragging to friends.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Structured bottom with luggage feet.
Color-coded tabs let you know which pocket is for which child.
Tote handles can be tucked away and hidden when not in use.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside, it's not just a big black hole in there.
Quiet Magnets ... Velcro's noisy. Yuck!
Machine Washable ... air dry.
Includes an adjustable removable shoulder strap.

Summering in the Hamptons? Classic, relaxed elegance fills the salty air. Breathe it all in! You’ll feel right at home in any country club with this grey and white striped beauty. No one needs to know about the bright flamingo print on the interior unless you tell them. Conservative on the outside with a party on the inside!

Are you an over packer? Do you have more than one in diapers? Twins? How ‘bout the perfect bag for overnight trips…or the airplane? Kitchen sink not included...but would probably fit, if needed.



Full zip-down mommy pocket for super access.
Unique main zipper closure system makes for easy access.
Memory foam changing pad included ... nice 'n comfy, super cushy.
Picture pocket to keep photos handy when bragging to friends.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Structured bottom with luggage feet.
Color-coded tabs let you know which pocket is for which child.
Tote handles can be tucked away and hidden when not in use.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Silver Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside, it's not just a big black hole in there.
Quiet Magnets ... Velcro's noisy. Yuck!
Machine Washable ... air dry.
Includes an adjustable removable shoulder strap.

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!


Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Summering in the Hamptons? Classic, relaxed elegance fills the salty air. Breathe it all in! You’ll feel right at home in any country club with this grey and white striped beauty. No one needs to know about the bright flamingo print on the interior unless you tell them. Conservative on the outside with a party on the inside!

Your favorite backpack is here! This is the ultimate hybrid... everything a traditional, full featured ergo backpack is... with the details and beauty of your favorite Ju-Ju-Be Legacy bags!



Padded back panel with breathable mesh for added comfort ... as well as some signature Ju-Ju-Be stitching for that extra flair.
Ergonomically curved and padded shoulder straps.
Quick grab handle.
Cell phone pocket.
Mommy pocket with diapers and wipes pocket on the front.
2 exterior insulated bottle pockets … with Thinsulate™ by 3M™. Keep it warm? Keep it cold? Sure!
Top storage pocket for your MP3 player, sunglasses or digital camera … Cheese!
Memory foam changing pad included in the back panel zipper compartment ... and with an 11.5-inch opening, it is also suitable for tablets, small laptops, magazines, etc.
Picture pocket to keep photos handy when bragging to friends.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Silver Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO

Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D
Volume Measurement:
16.6L

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Black Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Rosy Posy is a Limited Edition print! It's beautiful. There is limited quantities, so please only 1 per/person. We have these left in only 2 left in the BFF:


BFF features:This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO


Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

Hear ye’ Hear ye’ by royal decree we are pleased to announce The Royal Garden, a classic foliage- inspired print in black and ivory. Accented with gold hardware outside and a mocha lining on the inside, you’ll be inspired by the luxurious details. Take a stroll along the winding paths and just breathe in the fresh air, let the leaves provide shade and relax in your very own Royal Garden.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

A music festival is brewing in the tokidoki seas, and everyone wants a ticket! With its classy navy background and bright cast of familiar characters, Sea Punk is both playful and punk! Watch adorable tokidoki friends glide amongst heart-shaped ropes and colorful pops of green seaweed. From graceful Mermicornos to a puppy-submarine Donutino, you and your little one will never tire of discovering new scenes in this underwater treasure! Elegant yet oh-so-fun, the Sea Punk universe is sure to be a fan favorite!

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO

Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon ... so stains don't stick.
AgION Antimicrobial Linings ... kills germs, mold, mildew, fungus, bacteria, and other bad stuff.
Crumb Drains ... bye-bye mess!
Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

The large main compartment is roomy enough for diapers, wipes, extra clothes while the back pocket is ideal for books and a tablet. Insulated pockets help keep bottles hot or cold while an ultra comfy memory foam changing pad serves as yet another highlight! This diaper bag's lining is protected by an antimicrobial treatment called Agion which inhibits and reduces the growth of odor-causing bacteria, mold, fungus, and mildew.

The outer fabric is treated with Teflon fabric protector to eliminate potential stains and prevent liquids such as water and juices from soaking into the bag.

Main reasons that make Ju-Ju-Be B.F.F. Tokidoki Diaper Bag so special:

Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile! (shoulder straps included)
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon ... so stains don't stick.
AgION Antimicrobial Linings ... kills germs, mold, mildew, fungus, bacteria, and other bad stuff.
Crumb Drains ... bye-bye mess!
Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.

This bag will be your BFF. It will also make you new BFFs because all the other ladies will want to be your friend. It might make your current BFF a little jealous, but that’s OK because she wasn’t all that good of a friend anyway. Just a few questions: Did she ever offer to carry all of your stuff in an ultra organized way? The BFF will. It has tons of pockets and organization...so much you won’t know what to do with it all. Is she flexible? The BFF comes with detachable shoulder straps and messenger straps. Use it any way you want! Does she have spice and flair and elegance and style? If she does, then you better dump her right away, she might make you look bad! Just kinda sorta kidding mostly...but seriously, if she does, then you need a BFF just to keep up. Smooches, pinkie swears, and forever friends. XOXO



Front mommy pocket holds keys (stretch key fob) and sunglasses (cleans lenses too!) with plenty of room for more!
Memory foam changing pad included ... nice 'n comfy, super cushy.
Quick reach pocket for cell phone.
2 exterior insulated bottle pockets … with Thinsulate by 3M. Keep it warm? Keep it cold? Sure!
Unique main zipper closure system makes for easy access.
Picture pocket to keep photos handy when bragging to friends.
Detachable and adjustable messenger strap has removable memory foam shoulder pad & can be shortened to tote strap length.
Optional shoulder straps ... so versatile!
Inside organization includes 4 gusseted pockets, 3 zippered pockets & lots of wide open space!
Back pocket works great for diapers and wipes organization.
Structured bottom with luggage feet.
Teflon™ fabric protector … helps repel stains.
Agion® treatment protects the liner by inhibiting the growth of odor-causing bacteria, mold and mildew.
Crumb Drains ... bye-bye mess!
Gold Metal Hardware ... we don't trust any of the cheap plastic stuff.
Light-Colored Linings ... you can actually see what's inside; it's not just a big black hole in there.
Machine Washable ... air dry.
Product Dimensions:
14"W x 12"H x 6.5"D